21 Social Media Predictions for 2013 From the Pros

If the changes seen in 2012 are an indicator, there will be a lot more change in 2013.

To get a grip on what the near future may look like, we tapped the knowledge of 21 social media pros and will share with you over next month those social media predictions. Give us your take on each.

Day #1: Ecommerce and Social Media Grow Together

Viveka Von Rosen

By Viveka Von Rosen

I don’t know about the world in general, but I am fascinated with the movement of ecommerce and predict that it will continue to trend in 2013.

When I asked my personal ecommerce expert Gideon Lask (CEO and founder of BuyaPowa), he said one huge trend in ecommerce will be the continued empowerment of the consumer.

“No one telling the shopper what to buy, when to shop and how much to pay. Too many retailers are failing by not realizing that consumers want to do it on their terms. Time to give them the key to the car. Empower them and you’ll win loyalty.”

Social media is a great venue for consumers because of the integrated communication features and potential ecommerce features. But even Facebook is missing the mark a bit. Twitter and LinkedIn don’t even have ecommerce options.That needs to change.

ecommerce

Ecommerce and social media will need to grow together. Image source: iStockphoto

I’m a big fan of any way we can use social media to build business, sell product and support our economy. Making purchasing easier and more fun is one way of doing it, and is the reason I see the mashup of ecommerce and social media as a huge growth trend in 2013.

Viveka Von Rosen, known internationally as the “LinkedIn Expert” and author of LinkedIn Marketing: An Hour a Day.

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